I've stumbed upon what appears to be a quirky and entirely local Christmas tradition here in my adopted state.
It's a strange marketing phenomenon known as the B.C. Clark Jeweler's jingle. This catchy, singable, and retro-cheesy advertising jingle is over 50-years old, and still going strong.
To read more about this funny little jewelry store that's been around since before statehood (1892...that's older than the original Tommy's Burger in downtown LA), check out their website.
You can download their jingle to your iPod or watch the little animated Santa tv spot that my wife remembers so fondly. She feels, as many Okies apparently feel, that it just isn't Christmas until you've heard the B.C. Clark jingle.
This family run jewelry store seems to have a pretty slick marketing/advertising department. For a 3-store chain, they've managed to develop a well rounded brand identity that would cause my old employer to shudder with delight. One of B.C. Clark's ongoing campaigns which keeps them in the forefront of the minds of brides-to-be across the state is their "Rainy (or snowy) Wedding Day - Wedding Ring Giveway."
Basically, if you buy a ring from B.C. Clark and it rains or snows more than an inch on your wedding day, they''ll cover the cost of the ring for up to $5,000.
So far this year, they've given away 24 wedding rings.
Not too shabby.